Cohesion backs Starbucks Vegas convention
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USA - In June, for the first time since 2019, Starbucks convened its Leadership Experience conference, bringing together more than 14,500 of its store managers and other Starbucks leaders at Thomas & Mack Centre in Las Vegas. The three-day gathering included breakouts and workshops, keynote speakers, competitions, live musical performances, all backed by a large-scale Cohesion audio system.
FOH engineer Andrew Waterman, who also serves as account manager for global brands Starbucks and Microsoft, was entrusted to select the PA. “I’ve done a lot of events lately with Cohesion, and the sound and the coverage have been amazing,” he said. “It’s just so smooth and good sounding. It’s a team effort, and I think James [Ellison, system engineer] has done an amazing job with the design, so my hat’s off, for sure.”
The system comprised two