AO - the story behind the logo
- Details
Australia - As part of their pitch for the rebranding of the Australian Open, Landor, Tennis Australia’s chosen branding agency, created a video rendering of their proposed logo. The rendering depicted a 3m high three-dimensional logo, complete with a video screen on its front and LED pixels covering the side surfaces.
Whilst not part of Landor’s actual deliverable, the concept inspired Tennis Australia to test the market to see if it were possible.
The technical team at Tennis Australia prepared and issued a specification in August last year. Sydney’s The P.A. People, who had worked with Tennis Australia on many events over the years, took up the challenge.
“Our experience in designing bespoke mechanical solutions as part of AV systems integration, coupled with our work around the world on large scale events, led us to believe we could create a v