Elumin8-ing, Actually
- Details
In a campaign put together by MediaCom Outdoor and Impact, Viacom Outdoor's special projects team, the Love Actually buses form part of a wider campaign to promote the release of the hit movie. EMG, senior planner Ben Gordon and MediaCom Outdoor's Matt Styant, devised this highly innovative campaign to maximize high street presence for the client. The pulsating heart technology is made possible by a small electrical current through the drop stem of the T-Side.
The campaign, which was planned by Outdoor MediaCom and bought by Posterscope's innovation department, Hyper