PLASA 2001 Shines in the Eyes of the Industry
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Understandably, the horrific events in New York and Washington cast a shadow over the Show, not least because of the large number of American exhibitors and visitors who always support the event. The shock of the news was felt widely across the show floor, but it quickly turned to a resolve to keep the Show open and a determination that business should go ahead as usual.
Attendance figures were boosted 4.5% on last year’s event as 13,373 visitors (subject to ABC audit) attended the spectacular four-day show to witness the unveiling of the industry’s latest innovations. Of these visitors, an amazing 25% were international. Results of an exit survey showed