UK - Solstice AV has announced the appointment of Mike Day as technical sales manager – LED. Effective immediately, Hampshire-based Mike brings almost 15 years of knowledge and experience in the AV industry to the Solstice team, including more than three years of hands-on LED expertise and over a decade in distribution-focused roles.
Reporting to Solstice AV company director Paul Midwood, Mike joins the team at a time of significant opportunity for LED in the UK, as demand continues to grow across an ever-expanding range of markets, including corporate, education, and extended reality (XR) environments. Solstice AV works with a growing number of leading global LED manufacturers, including PPDS (Philips Professional Displays), BOE, LianTronics, and more.
Mike will be instrumental in developing Solstice AV’s technical sales capabilities and supporting the company's strategic growth and expansion ambitions in the flourishing market.
Commenting on his new position, Mike says: “What attracted me to Solstice was the energy, drive, and service mentality that runs through the business. Paul Midwood and the team are building something genuinely exciting, and I saw an opportunity to contribute from the ground up. My goal is to ensure we listen closely to what our customers need and then help design solutions that not only meet expectations but exceed them.”
Paul Midwood adds: “Mike brings a wealth of experience, deep product knowledge, and an authentic passion for service that perfectly aligns with our values. He’s not just a knowledgeable product expert; he’s a passionate customer advocate, and that’s exactly what we look for at Solstice. We’re thrilled to have him on board as we grow our LED capabilities.”