"It is clear that the partnership between PLDA and Traxon Technologies will be incredibly significant for our future business, especially within the Architectural Lighting industry," said Lee Richards, European general manager of Traxon Technologies. "Architects and Lighting Designers are all seeking the right lighting solutions in response to their creative ideas and Traxon's vision of 'Flexibility, Simplicity and Innovation' is aligned with their objectives."
Richards added: "According to PLDA's key concept 'Education as a basis for future' we also see education as one of the most important elements for us to be more successful. As a leading innovative solution provider in the LED lighting system industry, we will leverage our experience for the benefits of the architectural (lighting) world. We strongly believe that the sponsorship is a flexible way to reach our target audiences and assists us to accomplish our business and branding objectives."
(Lee Baldock)