USA - Sontronics has announced its ‘official relaunch’ in the United States through a new partnership with KMC Music.
Through this partnership, Sontronics will be represented exclusively in the US by KMC Music, giving artists, engineers, producers and performers direct access to its full range of British-designed microphones.
Founded in the UK in 2005, Sontronics has built an international reputation for designing ‘premium-quality microphones with distinctive looks and characterful sound’. Sontronics products are used in studios, live venues, film sets, and universities.
“This is a pivotal moment in the Sontronics story,” says Chris Cook, head of sales. “The North American market represents a key focus for our brand of British microphones. Having spoken with many of the team at KMC Music, we knew immediately that their professionalism, dedication and understanding of their market is second to none, and we are excited to be working with them to bring our product range to customers across the USA.”
KMC Music, a division of JAM Industries USA, has a proven track record of building strong, sustainable brands across North America.
"We’re absolutely thrilled to bring Sontronics microphones to the US market. Their commitment to innovation, precision engineering, and stunning sonic performance aligns perfectly with our mission to bring world-class audio tools to creators across the country,” said Mark Lahey, director of merchandising, KMC Music. "This launch marks an exciting new chapter for artists, engineers, and producers who demand nothing less than excellence.”
The relaunch will see Sontronics’ full microphone range become available across KMC’s dealer network, covering the studio, live sound, broadcast, and content creation markets. Together, the teams will work on a full programme of artist content, retail education, in-store materials, and live activations. Sontronics will also be appearing at major US trade shows, including NAMM, with support from KMC to showcase new product lines and meet users face-to-face.
“From our earliest conversations with the KMC team, we could tell they got it,” adds Sean Higgins, head of marketing at Sontronics. “This isn’t just about relaunching a product line. It’s about building a lasting brand presence in the US that reflects everything Sontronics stands for; innovation, reliability, musicality, and a connection with the people who use our microphones.”