Europe - PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced the latest structural updates to its EMEA sales and global marketing management teams, with the promotion of Jae O Choi Park and Ron Cottaar to lead the company’s amplified growth ambitions.
Jae O Choi Park, who joined PPDS as European sales director in 2022, has been officially promoted to the newly created position of EMEA commercial head, joining Angela Lin, Jason Wu, and Rosa Chiu, the commercial heads for US and LATAM, for China, and for APA and India respectively. Jae, who has held the role on an interim basis since 2024, will now officially oversee all European sales and support activities.
Ron Cottaar will now serve as head of global marketing, leading his teams around the world and devising new strategies to expand PPDS’ global presence and sharpen the PPDS brand and values on a local, regional, and international scale.
Based in the company’s head office in Amsterdam, Ron will report directly to PL Wang, vice-president at PPDS’ mother company, TPV Technology. Liaising with Jae and the commercial heads located around the globe, Ron will help develop marketing strategies to support sales growth and ensure opportunities are maximised.
Discussing these new organisational changes, PL Wang commented: “As we move into a new era, this new structure will complement all the incredible work achieved so far, opening new doors for our teams to flex their wings, using their skills and knowledge to drive the company even further forward.”