USA/Europe - Elation has announced the launch of its new and improved website, ElationLighting.com. The completely redesigned site serves as a dynamic product showcase with an emphasis on video content, providing an engaging platform for customers and partners to explore Elation’s extensive line of professional lighting products.
Featuring a more intuitive interface, the new website delivers an improved experience across both desktop and mobile devices. With most visitors accessing the site via desktop, the updated experience has been carefully optimised to be smoother and faster with a highly responsive interface, streamlined navigation, and powerful new search functionality for faster, more precise results. Visitors also benefit from enhanced product filtering and powerful product comparison tools, making it easier than ever to evaluate and select the right solutions.
Visitors will discover a user-friendly navigation structure that allows browsing by product category or series, with an extensive archive of reference stories that demonstrate real-world use cases. Each product page offers comprehensive information at a glance – from features and technical details to high-quality images and insightful videos, providing users a richer, more interactive experience.
While the current site has been optimised for North America, this marks the first step towards a truly global platform, says the company. Future phases will include multi-language support and localised content, allowing the site to automatically deliver region-specific tools and messaging based on where users are visiting from.
“Our goal was to build a site that’s fast, easy to use, and visually engaging,” said Eric Loader, Elation global vice-president of sales. “Whether you’re looking for product specs, training tools, or inspiration, it’s all easier to find and interact with now.”
The new website launch marks the initial phase of a broader IT modernisation strategy at Elation. More enhancements are planned in the months ahead, including the rollout of a new Product Information Management (PIM) and Enterprise Resource Planning (ERP) system, scheduled for late 2025.