ADI creates visual spectacular for Formula E
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Having first conceptualised ideas for Formula E London two years ago, ADI designed a huge modular set with over 100m of 3mm LED to create a show-stopping digital centrepiece. Over both race days the bespoke LED staging hosted live performances by Raye, TV presentation and podium celebrations, with the integration of multiple displays and content zones for re-active video and fan-rousing messaging.
Modular LED screens to stage left and right delivered coverage for fans inside the ExCeL, while ou