Serbia - Production Pool is an established technical production and design company based in Belgradeworking across the country, the Balkans region and internationally. Founded in 2014 by Milos Sorgic, who is also a prolific lighting designer, the company is known for its production values.
These were boosted last year with a major investment in Robe products – 20 Paintes, four ProMotions - plus another 10 T1 PCs recently delivered by Robe’s Serbian distributor LSD (Light and Sound Design.
Serbia is still an emerging market for the world of entertainment production. While there is plenty of potential, it is challenging, highly competitive and being successful requires flair, imagination, and the ability to think ‘out-of-the-box’.
Milos highlights the importance of the relationship and support from the local supplier as essential to investing in a brand. “I have known LSD for quite some time, and their service and support are outstanding,” he noted.
Production Pool supplies full 360 production packages – lighting, audio, video, including large format projections and mapped shows, staging and rigging, set, scenery, 3D modelling and other technical design and planning services. The company is busy year-round and currently has about 40 full-time employees, plus freelancers.