SEGMA director Maldwyn Greenwood says, "We are delighted that Prism Sound and SADiE have appointed us as their exclusive distributor. We are a young company and that gives us an enormous advantage because we are not afraid to innovate and try new strategies. There is plenty of scope to increase market penetration for both brands and we certainly feel that the quality of these products will make them very popular with our customers, who include large scale music production studios, broadcasters and educational facilities."
Jody Thorne, Prism Sound/SADiE's sales and marketing manager, says, "South Africa. is a key territory for us and one in which we feel sure we can significantly increase sales. SEGMA places high importance on service and after sales support, which dovetails nicely with our philosophy that customer support is vital if you want to build and maintain a strong brand reputation."
(Jim Evans)