Philips introduced a new multi-functional solution for Ceramic ST fixtures. By simply changing the bulb, Ceramic ST fixtures can now create daylight with the MSR 250 HR bulb or create cool and cost-effective light with the Ceramic ST 250 HR lamp. The company introduced a new 1,200W single-ended MSR Gold for SSTV applications. The new bulb, a compact single-ended lamp with a very short arc, creates up to 30% higher brightness compared to current available light sources, the company says.