"We are now thinking globally. We now design 230V products as we are developing domestic products. We're doing market research internationally, and directing publicity and press releases to international publications. In order to make it easier for our distributors to get information from us in a timely fashion, we 've created an international website. Here, our distributors can download data sheets - soon to be available in different languages - keep abreast of new product introductions, and overall be informed of company activities, personnel changes and new product launches."
This spring, for the first time in the company's history, an International Distributor Council will be formed at the Frankfurt MusikMesse. According to Kinney, the duties of the council will include polling other distributors with concerns, making marketing recommendations, developing operational policies and generally acting as a sound-board to give the company an idea of how it's being perceived by the international community.