Morocco - Fulcrum Acoustic has appointed MIFA Musique as its exclusive distributor in Morocco. This partnership marks a significant step in Fulcrum’s North African expansion, bringing its product line to a broader range of fixed installation projects across the region.
MIFA Musique is an established distributor of audio and audiovisual solutions, serving system integrators, consultants, and project developers with a hands-on approach to technical service, training, and support. Operating through its own showrooms and an extensive network of authorised dealers, the company offers national coverage with a presence in key cities such as Casablanca, Rabat, Marrakech, Tangier, and Tétouan.
“We’re glad to be working with a company that understands both the technical and business sides of the market,” said Val Gilbert, Fulcrum Acoustic’s director of business development for export. “MIFA’s strong relationships and firsthand experience with regional integration make them an ideal partner as we introduce Fulcrum technologies to Morocco.”
MIFA Musique will oversee Fulcrum’s sales, technical support, and educational initiatives in the region. Their team will work closely with consultants, integrators, and venue owners to promote and specify Fulcrum solutions tailored to the Moroccan market.
“We are proud to represent Fulcrum Acoustic in Morocco,” said Karima Khireddine, brand manager at MIFA Musique. “Adding Fulcrum strengthens our ability to deliver high-performance solutions for installed sound. Their product catalogue allows us to support more complete system designs, and the partnership comes at the right time as we continue to expand our capabilities in the professional audio market.”
The collaboration will focus on fixed installations in hospitality, entertainment, worship, and corporate sectors. Fulcrum’s comprehensive offering of loudspeakers, DSP tools, and acoustical treatments will enable MIFA to meet a wide variety of project needs.