USA - Elation Lighting has acquired the X-Laser brand and assets and launched X-Laser USA, a new independent company that will continue operating under the X-Laser name.
Founded in the US, X-Laser has become one of the most recognised high-powered entertainment laser manufacturers in North America. The company is known for its FDA-varianced safety systems, advanced optics, and engineering excellence.
X-Laser USA will operate from the X-Laser facility in Laurel, Maryland, led by general manager Adam Raugh, a 20-year engineering expert in laser manufacturing and regulatory compliance. The Maryland location, which serves as X-Laser’s R&D and production hub, will also serve as a US manufacturing site for select Elation products, as well as an East Coast service centre for Elation.
X-Laser’s professional laser series - both existing and future products - will soon be available worldwide through Elation’s global distribution network, including its offices in Los Angeles, Mexico City, and the Netherlands. The expanded reach will give customers easier access to X-Laser’s products, while providing unified support alongside Elation’s lighting, control, and atmospheric solutions.
Beyond Elation, X-Laser’s technology and manufacturing capabilities will also support other brands within the ADJ Group of Companies, including ADJ Products and Acclaim Lighting, further strengthening the group’s offerings to both entertainment and architectural markets worldwide.
“The addition of X-Laser represents an exciting and complementary expansion to our group of companies,” said Toby Velazquez, CEO of Elation and president of the ADJ Group. “X-Laser not only brings world-class laser products but also unmatched expertise in engineering, manufacturing, software development, and compliance. Together, we can diversify our portfolio, strengthen US production, and deliver even more groundbreaking solutions to our customers worldwide. We are thrilled to welcome the talented X-Laser team into the Elation family.”
“It’s an honour to become part of a team I’ve looked up to for years,” said Adam Raugh. “Partnering with Elation opens our technology and products to new markets and customers around the world while allowing us to continue doing what we do best: inventing and building world-class laser solutions. We’re excited about the opportunities ahead.”
For existing X-Laser customers, it’s business as usual - all current products, warranties, and service will continue to be fully supported through the Laurel, MD facility, now with the added resources of Elation’s global network behind them.
“Lasers are one of the most impactful visual effects in entertainment, and X-Laser has built its name on making them safe, reliable, and creative,” said Eric Loader, global vice-president of sales and marketing at Elation. “Through Elation’s worldwide distribution, more designers and venues will soon have access to that technology, and we’re proud to support X-Laser’s continued growth while expanding the solutions we can offer our customers.”
Alongside the acquisition, X-Laser unveils a refreshed visual identity anchored by a modern new logo. Designed to reflect both its heritage and its future within the Elation family, the new look incorporates bold colour gradients and a streamlined mark, symbolising energy, precision, and innovation. Introduced with the new brand slogan X Marks Innovation, the identity reinforces X-Laser’s evolution while keeping its focus on safe, reliable, and creative laser solutions.