The showroom is using the window display to present messages including promotional offers, new product announcements, and dealer and manufacturer news. The content is developed and produced by Alfa Romeo, working with professional creative partners, and takes advantage of Alfa Romeo's rich history as a design and motorsport pioneer to communicate the full excitement of Alfa Romeo ownership.
"Alfa Romeo is known as a vibrant brand, full of colour and passion. This can be difficult to communicate fully on a video screen, but Vikuiti Film provides more space for expression as well as brighter colours and sharper images, even in daylight conditions," commented Yunus Kaptan, Alfa Romeo network development specialist. "Since we have installed this, people in the street can feel our enthusiasm for Alfa Romeo, and want to be part of it. We are taking more enquiries, and more of those people are serious about wanting to share the Alfa Romeo experience."
(Jim Evans)