Switzerland - ADJ Europe has announced the appointment of Sacom AG as its exclusive distributor for Switzerland. This new partnership will provide ‘improved product availability and customer support to Swiss ADJ customers, as well as delivering Sacom’s extensive customer base access to ADJ’s expansive product line of professional lighting equipment’.
Founded in 1951 and based in Brügg, near Biel, Switzerland, Sacom AG is a distributor of car audio, hi-fi and home cinema, DJ equipment and lighting products. Through a strong network of specialised dealers and technical experts, Sacom provides innovative brands with local support and personalized service. The company’s CEO, Yves Lamontagne, has more than four decades of experience in the audio and electronics distribution industry.
The company’s DJ & Lighting business unit is led by Stéphane Piquerez. Damien de Saugy recently joined Sacom AG as junior product manager for the DJ & Lighting division. He will play a key role in supporting customers with product training, demos, and technical advice.
“We are very proud to begin this collaboration with ADJ, a globally recognized brand known for its innovation, reliability, and commitment to the event production community,” states Stéphane Piquerez, Sacom AG’s business unit manager, DJ & Lighting. “At Sacom AG, we are constantly looking for partners who share our values of quality, performance, and outstanding customer service. Representing ADJ in Switzerland is a strategic step forward in developing our DJ & Lighting business unit.
“We anticipate strong success with ADJ in Switzerland thanks to the brand’s reputation, its continuous innovation, and the natural synergy with our technical expertise and established distribution network.”
“Sacom AG has an impressive pedigree and similar values to those of ADJ, making it the perfect distribution partner for ADJ in Switzerland,” says Jerome Baudouin, ADJ Supply Europe’s sales manager covering Switzerland. “With their combination of local experience, technical knowledge, and unbridled passion, Stéphane and Damien are ideally placed to support existing Swiss ADJ customers as well as to introduce new Sacom AG dealers to ADJ’s range of professional lighting and effects fixtures.
“They recently visited our European headquarters for product training, and their technical knowledge as well as their passion for the industry was clearly evident, providing further evidence that Sacom AG is the ideal partner for ADJ in their region.”