UK - 7thSense has announced the launch of its new sister company, CurtainUp. The project is driven by ‘a team of experts dedicated to delivering exceptional technical project management, tailored software solutions, proof of concept testing, and innovative display system design’.
Founded by pixel technology experts and industry veterans Richard Brown, Matt Barton, and Adam Neale, CurtainUp brings considerable experience in solving complex technical challenges in live entertainment, theme parks, museums, and immersive environments around the globe.
“For over 20 years, 7thSense has helped customers open shows, experiences and attractions on time by providing the highest quality, flexible AV products,” said Richard Brown, co-founder of CurtainUp. “With CurtainUp, we’re expanding on that legacy. We’re giving clients direct access to a dedicated team that’s focused on project management, technical problem solving, innovation, and turning creative vision into reality while 7thSense continues to expand its AV product offerings.”
“Our approach is grounded in the unshakable rule of entertainment that is ‘the show must go on’,” said Matt Barton. “That mantra continues with CurtainUp. We’re here to make sure no creative ambition is too big, and no technical challenge is too complex.”
“We are incredibly excited about what this means for the industry,” notes Adam Neale. “CurtainUp is here to collaborate with integration partners and offer services that strengthen and support project teams. With a commitment to ensuring success at every stage, from concept to curtain call.”
Matt Barton will be attending the 2025 IAAPA Expo Europe in Barcelona from 22-26 September.