Online listings: read the small print
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If you exhibit at any of the key shows in the industry, you'll certainly be targeted: the pitch comes via an A4 form inviting you to update an online listing run by a European publisher. Because the listing is overtly linked to a particular trade show, you could be forgiven for thinking that the website in question is somehow endorsed by the organizer, when in fact it is nothing of the sort.
What it is, is a lesson in how to take advantage of people who are just too busy to check the small print. Through the two-minute act of updating and returning the form, which appears to suggest the serv