BrightSign and DigiComm create shark experience
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BrightSign and Dubai-based system integrator DigiComm met this challenge with the completion of the new Shark Week exhibit at Dubai Aquarium & Underwater Zoo.
Using nearly 91 screens driven by 42 BrightSign players, DigiComm combined digital technology with a living aquarium to create for visitors the experience of swimming among Great White Sharks and other large fish without the actual fish being present. The experience was created by Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, and Discovery Consumer Products, in association with OSN, the region's leading pay-TV network.
Paul Hamilton, general manager and curator of Dubai Aquarium & Underwater Zoo, said, "At Dubai Aquarium & Underwa