Water displays pay dividends for PR lighting
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With a dedicated booth adjacent to their German distributor, Focon Showtechnic, their theme was Water Proof Products in the form of a series of IP65-rated fixtures.
Although they found the attendance generally lower than previous years, according to international sales director, Ernie Armas, due to their inspired and eye-catching water display units, they managed to drive a constant flow of traffic to their stand.
“This allowed attendees to see a series of moving heads perform over the duration of the show under water conditions,” he notes. “Furthermore, the design of our booth allowed visitors to play with our units and get full hands-on experience, by using a simple controller attached to the pedestal.”
PR Lighting displayed