SA industry stands together with #LightSAred campaign
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Taking place on 5 August, the Light SA Red campaign is calling on anyone concerned about the future of live events to join in by illuminating a building in ‘emergency red’.
The campaign is inspired by Germany’s Night of Light and the UK’s Light It In Red. To shine a light on the lack of state backing for the industry, it will take place exactly five months since South Africa enforced a blanket ban on all live events due to COVID-19, leaving many freelancers, venues and businesses out of work.
“The South African events industry is dying, and we are being ignored,” say the organisers in a statement. “Our aim is for government and financial institutio