Chroma-Q in Broadway green alliance
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Bedell is extremely passionate about sustainability and strives to incorporate eco-friendly technologies in all areas of the commercial and entertainment lighting in which he is involved.
He was commissioned by MKG to be the consultant and lighting designer for the Wired Holiday Pop Up Store with a brief to make the space look and feel 'icy blue'.
Bedell decided that RGBA colour changing LED sources would be the best form of primary lightsource to interpret the client's wishes - a non-conventional choice for illuminating products such as clothing, games and gadgets.
"There was some creative risk involved" explains Bede