Event companies rebrand as Star Live
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Live events equipment supplier Star Events, event management agency Mobile Promotions, brand partnership agency BluePeg and staffing business Beautiful Minds - all owned by entrepreneur David Walley - will adopt the new name and brand identity with immediate effect, while founders of the four companies will form part of Star Live’s senior management team.
The merger was preceded by the recent acquisition of Star Events in July. All four businesses have been acquired by Walley within the last 18 months.
“This is a logical and exciting step for us,” comments Walley, Star Live CEO. “We have brought together four market-leading companies with a clear vision - to