grandMA2 for Sama-Sama Live in Madrid
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Roy Ofer, founder and CEO of Sama-Sama, had the vision to create a fun and loose way to reach out to the visitors inner artist and connect them with their own creativity to the core of this new experience. Skip Sherman, chief creative officer of Sama-Sama describes it as "the evolution of entertainment. This journey takes you from your passive seat and lets you jump into the story."
The park hosts 10 different attractions called sections. Each one invites the visitor to try different aspects of creativity through music, rhythm, movement sound and lights
Cochavi&Klein light architects worked closely with artistic director Amir Schorr, designer Keith Greco and v