Dolby and Barco at Avatar world premiere in 3D
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"Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres," said Julian Pinn, business development manager, Production Services Group, Dolby Laboratories. "Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoyed the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox to ensure the best combination of brightness, image sharpness, and colour accuracy to display this spectacular new movie as director James Cameron intended."