XL helps put on the style for Robbie Williams
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XL's project manager was Phil Mercer with Nilkanth Patel overseeing the technical aspects and, for the first time on a Robbie Williams tour, Jon Shrimpton was live camera director.
Once again the stage set and visuals took on a completely new and different dimension and the aesthetic was carefully crafted by show producers Lee Lodge and Willie Williams, both also involved in commissioning the video playback content, mostly created by Shop Studios in Bristol.
A large part of the look and feel of the show was established by the time Shrimpton joined the team, including an impressive