Mood Media gives Primark a boost
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"From the screens overhead at the main entrance, through the projections behind the counters, to the giant LED wall surrounding the lifts, Mood Media gives customers opportunities throughout their shopping experience to engage with the Primark brand. The aim was to create a slick, upmarket look, while keeping true to the building's roots and maintaining a common DNA with Primark's other European stores."
"The main feature of the