Audio-Technica Germany to distribute APG
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According to APG's Xavier Pion, the move represents a significant step forward for the brand. "Germany is one of the biggest and most dynamic markets in Europe, so it's important that we have strong representation here," he says. "Audio-Technica is an internationally recognised brand with a high-end product image which reflects our own. Furthermore, Audio-Technica Germany, as a subsidiary of Audio-Technica, has a well-established and technically knowledgeable sales force with excellent market penetration."
"The only other brand they currently represent is Allen & Heath with whom they have