Barix to debut Store and Play application
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"While digital signage and out-of-home networks remain the big buzz for in-store entertainment and advertising, many businesses continue to rely on audio as their main resource for reaching customers at the point of purchase," said Johannes G. Rietschel, CEO and founder of Barix AG.
"Recent studies have proven that the right mix of music and advertising can have a significant influence on brand perception and in-store atmosphere, de-stressing both customers and employees to respectively increase purchasing and raise productivity. The Barix Store and Play application can deliver these benefits