Kaleidovision animates Varsity campaign
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Following a brief from Barracuda, Kaleidovision's creative studio has designed a library of screen media aimed at the Varsity Bars' chain of 41 student bars; the new campaign kicked off this month to coincide with the start of the new 2008-9 academic year.
This year's promotion, titled Crazy Sexy Cool, encompasses a consumer competition to find the Face of Varsity 2009. All the channel content is focused on the VCard loyalty card, 650,000 of which were sold during the last academic year. To give it added currency, Kaleidovision has