Latin stars unite to fight poverty with Shure
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The mission of ALAS is to increase awareness of the more than 32 million children living in poverty in Latin American countries. The organisation wants to encourage Latin American corporations and governments to finance programmes that will provide food, health care, and education for these children.
"We're honoured that our products were chosen to be used at these concerts to help raise awareness of this very important issue," said José Rivas, director of sales and marketing for Shure's International Americas Business Unit. "I'm proud of all of our endorsers who performed at b