Audio-Technica launches new marketing strategy
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The company's stand at PLASA was designed to provide stimulation of all five senses; sight, sound, smell, taste and touch. Visually, the stand adopted a clean, gallery like approach to the display of products and graphics, while digital signage, promoting the new corporate branding, provided additional stimulation. Ambient sounds reproduced birdsong, while an aroma machine produced the smell of freshly cut grass, giving a sense of freedom and of being outd