The Survival Tour tunes in with live events
- Details
UK - Five event professionals encapsulated the trials and tribulation of the UK’s events sector on the Survival Tour, 3-18 October. Their 1,700km ride traversed over a hundred venues closed due to the COVID-19 pandemic, where the riders met the people who would have normally produced all kinds of events (insights into their journey can be seen here).
It was a bitter-sweet experience for the riders, both physically and psychologically, as Proper Productions’ Mark Ward explains: “Without any events to work on, we clipped our barely trained legs into our pedals, to highlight the dire plight of our industry. It was inspiring to bring together the venues and people along ou
It was a bitter-sweet experience for the riders, both physically and psychologically, as Proper Productions’ Mark Ward explains: “Without any events to work on, we clipped our barely trained legs into our pedals, to highlight the dire plight of our industry. It was inspiring to bring together the venues and people along ou