Midwich launches dedicated live events division
- Details
UK - Midwich has announced the launch of Live, a new division created to serve the needs of the live events industry through specialist distribution and trade rental services in the UK&I. Backed by the legacy, expertise, and energy of Sound Technology and PSCo, Live is designed to help partners ‘deliver extraordinary live events’.
Under the Live banner sit two independent specialist businesses – each focused on delivering excellence in their own area:
Live Technology – the distribution arm, formerly Sound Technology, providing market-leading brands in audio, lighting, video, and control to the live events community, supported by expert pre- and post-sales teams.
PSCo and Dry Hire Lighting – the trade rental arm, continuing to deli